A while ago, I wrote an article on Digg which is a social bookmarking site. From that, I have had a number of e-mails requesting more tips on other similar sites such as Tumblr and Technorati.

When you use social bookmarking, here are a few tips I would suggest you keep in mind for all networking sites:

It’s always about the headlines.

Headlines are powerful. They can be the deciding factor in whether or not Internet users to read the entire. As a marketer, you hope obviously hope they do, so you want to make sure that the headline is eye-catching and interest grabbing.

How do you stand out if you can’t format your headline text?

Make sure and use your targeted keywords; they are what Internet users enter to find your information. When they see your keywords in the headline, they know that they have found what they are looking for.

Do not forget to use captivating words such as “free”, “secret” and “discover”. Interestingly, these words never fail to entice readers. I, for one, find myself frequently clicking things that contain the word “free”.

Describe the article.

You may also want them to get a general idea of what the article is and what they will expect to learn from it. Now, you want to be very careful on this one, since I have seen a lot of marketers can go overboard on their description. In the end, they fail to deliver. Make your description specific and persuasive but don’t exaggerate and never lie. You do not want your readers to feel disappointed when they have finished your article. You many also want to pepper a few keywords in your article to boost traffic and page ranking.

Make sure the content is worth sharing.

The purpose of social bookmarking is to share information and increase traffic to your web presence. It will be going against the principle if the content you’re giving away is utterly useless, rehashed, painfully obvious or, worst of all, plagiarized.

When you want to share information, keep in mind the following questions:

*Am I giving new information?

*Will my readers learn something?

* Does it sound conversational yet factual?

* Is it devoid of any nonsense opinion?

*Will I be excited to share this with others?

*Will others desire to share this with their friends?

Make sure that your articles are easy to bookmark.

Websites like Digg, Tumblr, Tehnorati, and Del.i.cious have buttons that will attach to your articles which will allow Internet users to easily share them with others.

I’ll let you in on some good news though: Ad2Action.com has come up with hundreds of dynamic templates that are not only easy to customize but very easy to share. One of their tools for promoting your landing page actually contains these buttons for social networking websites! When you click on them, your landing page is then shared to all of your subscribers in every social bookmarking site you choose!

Before doing anything with social bookmarking, make sure you check out Ad2Action.com to create a landing page. This article, Learning About Social Bookmarking is released under a creative commons attribution licence.

Ad2Action.com · advertising · business marketing · business promotion · Internet Business · landing page · marketing · social bookmarking · social media · web presence